Small Giants by Bo Burlingham |Book Brief

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• smalltimepro11/13/07 Report as spam
  1

  too many assumptions

  The author is making a large number of self created assumptions in trying to prove his point.
  For example the notion of quality being propotional to company size is a faulty one. There are many large organizations that maintain a high level of quality inspite of their very large size (Siemens, Nokia, Braun, Apple etc.)
  The other notion that large companies loose control over relationship building with customers, suppliers and distributors is again a circumstancial assumption. With modern enterprise systems, CRM applications and Analytical applications all of this can be acheived at a much larger scale.
  True that an organization might loose efficiency on a relative scale as it grows. However the benefits attached to the growth and large size are too overwhelming to consider otherwise.