The Buy Cycle Funnel Part II

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• jtaggartaz06/05/08 Report as spam
  1

  Buy Cycle Funnel

  I listened to all three segments on Buy Cycle vs. Sales Funnel. Although I have not read the book yet, many of the points made in the video, especially in videos 1 & 2, are very similar to the Target Account Selling approach from the TAS group. The various customer milestones he references (i.e. problem/pain, funding, who has the buying power, decision-making power, etc.) are quite analgous to TAS which has been around for probably close to a decade (and the associated tools continue to get updated/refined but the core principles remain intact).
  
  If anyone has read this new book and is also familar with TAS, I would be interested in reading your thoughts as well. Maybe there are some new points in this book that were not explained in the video or maybe it really is a lot like TAS.