The BuyCycle Funnel Part I

Subscribe to this discussion via Email or RSS

• davidlmyers05/22/08 Report as spam
  1

  Buy Cycle vs Traditional Sales Funnel

  Though I concur that viewing the funnel from the buyer's point of view in terms of process stages has merit, I do not see in practice that this concept of buycycle funnels is always practical. In the traditional funnel, we always seek customer commitments for the next step (and eventually the order)- this is not new. But $$ valuation of this opportunitiy remains a best estimate from the sales person's perspective until the buyer provides input - something that is not always verifiable until the latter stages. It seems like Mr. Sellers if either just playing with semantics or reinventing an old thought process of seeing things from the buyer's perspectives to fill a problem/need vs. finding customers to buy what ever products or services we have. Nothing new ....